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I’ve been in the beauty industry for 30 years and, since 2009, there has been a category popping up again and again–smoothing and straightening.

When I got the call to talk about becoming the CEO of Cezanne, I was interested and curious to learn more, since this new and rapidly growing category has taken our industry by storm in the last few years.

Once I tried the product, I was ecstatic. My hair is naturally very curly, frizzy, huge and unmanageable, as you can see from the picture below. After applying the Cezanne treatment, my hair was smooth, silky and manageable. I was blown away by the results.

Cezanne is something special–there is so much opportunity for stylists and the treatment has ability to change the lives of our clients.

So, here I am today: 100% committed in bringing the professional stylist everything they need to succeed with Cezanne.

I’m so excited about the future of this fantastic project–it is the special sauce to change lives.

Shay Hoelscher has 30 years of experience in the beauty industry ranging from start-ups to large companies including leadership roles at Alterna Haircare, TIGI Haircare a Unilever company, Nioxin Research Laboratories Inc., Sebastian International, The Wella Corp. (now all P&G companies), Gene Juarez Salon and Spas and Aroma Vera, Inc.

Shay earned her Bachelor of Science degree in Business from Western Washington University in Bellingham, Washington, and also attended the University of Sevilla in Spain.