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How to Add Cezanne to a Service? Start with a Consultation.

12.23.2020

Woman with smooth hair
Woman with smooth hair
Figuring out how to add a treatment to another salon service can be tricky. What makes it easier? Having a product that stands out from the rest. Cezanne Smoothing Treatments offer extraordinary smooth, frizz-free results without the trade-off of harsh chemicals while having longer-lasting effects. The treatments are hypoallergenic, and dermatologist tested and won’t irritate the scalp or release any noxious gases. To help encourage your client to add on a Cezanne service, here is a step by step guide for how to structure your next consultation:

1. Start Each Session With a Consultation

Before jumping straight to cutting and coloring, build 15-20 minutes of extra time into the beginning of the appointment or upon the service down payment. This way, there’s time to discuss the client’s desired results while ensuring their expectations are realistic. This ensures you and your client are both clear on the direction and expected outcome of the service. You can use the consultation to introduce the Cezanne Smoothing Treatments. Even if they aren’t rushing to add the treatment today, at least this way, they know it is an option for the future. This is also a great time to go over aftercare steps, so your client gets the most out of their service and has lasting results.

2. Be Clear About the Service They are Receiving

During the consultation, help to educate the customer about Cezanne’s Keratin Smoothing Treatments. You’ll want to ask targeted questions to determine which Cezanne treatment is right for them. Are they looking for something quick, or do they want longer-lasting results? Are they blonde? Next, review the different treatment options with the client, Classic, Instant, Blonde, and Express. Since Cezanne offers four smoothing treatments, it’s essential the client is clear on the capabilities and how they align with their expectations and budgets. By explaining the treatments, the customer can understand the Cezanne products’ value, making it more likely to add treatment to another service.

3. Banish Fears of Formaldehyde

Unlike most other smoothing treatments, Cezanne’s are 100% Formaldehyde free! Use this selling point to ease clients’ hesitations about the chemical service as opposed to those from other brands. Explain that with each use, Cezanne’s treatments will make hair stronger, healthier, and improve texture and contain vitamins C, E, B3, B5, B6 along with sugar cane, apple, lemon, and green tea extracts! Also, Cezanne treatments include Sericin, derived from silkworms and acts as a cement bonding keratin proteins making the hair smoother.

4. Make it Worth It

The trickiest part of any service is navigating pricing, and having clients commit to service after hearing the cost. Chances are, if you’ve communicated the value of the treatments, the client won’t be alarmed or surprised by the price tag. However, if the cost is a concern for them, break it down for them. Reiterate the length of time the treatment is expected to last and let them know how much per day they’d pay for the smoothing treatment. For example, Cezanne Classic treatment should last about five months; if the service costs $250, your client pays about $1.79 per day for healthy, smooth, frizz-free hair. If your salon requires down payments to book an appointment, let the client know this down payment is deducted from their total after the service is complete. Having the cost split up can help reduce the sticker shock and keep your client coming back in the future.

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